Heather Benwell

https://termly.io/resources/articles/data-privacy-compliance/ Here’s what Heather Benwell, Chief Marketing Officer for ChallengeWord, says about this topic, “As the CMO of a cybersecurity company, I know firsthand the value of data privacy.” “In just the past couple of years, with the increase in ransomware attacks and AI deepfakes, businesses need to maintain a high level of security on all fronts.” She adds, … More What Is Data Privacy Compliance and How Do You Achieve It?

https://cmotimes.com/qa/10-challenges-cmos-face-and-how-to-overcome-them/ Empower Your Team Through Delegation The biggest challenge I’ve faced in my entire career but especially as CMO, is learning when to rely on my team or to admit that I don’t have the answer. I think, once you reach a certain level, you start to believe that everyone expects you to have all … More 10 Challenges CMOs Face and How to Overcome Them

12. Leverage Technology for Efficiency When I think about innovation, I think of two things: efficiency and adaptability. We live in a world where we can leverage new technology to enhance our day-to-day operations as well as our career path if we remain adaptable. I remember the transition to paperless systems for filing, bill paying, … More How Top Leaders Future-Proof Their Careers with Innovation and Adaptability

https://www.entrepreneur.com/business-news/21-ways-startups-that-have-used-capital-efficiency-to-stay/481846 Rely on SaaS and AI Solutions When my partner brought me in to help with his new startup, I provided my list of marketing must-haves (all-in-one CRM, professional logo and brand kit, and budget for digital ads). Together, we decided on our legal and administrative must-haves. By luck or by chance, we have both … More 21 Ways Startups That Have Used Capital Efficiency to Stay Ahead

https://www.fastcompany.com/91198417/this-is-how-far-employees-are-really-willing-to-commute-to-work 10 miles I recently left a position that I consider to have been a long-distance commute (25 miles). While it wasn’t the only reason for my leaving this position, it was certainly a contributing factor. The issue with the distance can be more complicated than just miles. One must also consider how difficult it … More This is How Far Employees are Really Willing to Commute to Work

https://ciogrid.com/qa/how-can-you-manage-it-budgets-during-times-of-economic-uncertainty/ Rank Projects by Necessity Prioritization is key when dealing with any budget, whether money- or time-based. Compile a list of each department’s desired IT projects, including the requested timeline, estimated cost, and their business case. Include your list of vital cybersecurity tools and IT operational must-haves. Run down the list as unbiasedly as possible … More How Can You Manage IT Budgets During Times of Economic Uncertainty?

https://www.entrepreneur.com/business-news/tried-and-true-tactics-for-growing-your-client-acquisition/478122 Implement a Referral Program Start a referral program and don’t be afraid to ask friends, family, and current clients to make referrals. Confidence is usually the biggest deterrent to asking for a referral. I struggle with it myself. There is something that seems so vulnerable about asking someone to recommend you to others. It’s … More Tried-And-True Tactics For Growing Your Client Acquisition Efforts

https://cmotimes.com/qa/how-have-you-used-social-media-to-solve-a-marketing-challenge/ Creating Brand Personas on Social Media Social media is an effective tool when you use it properly. I have primarily used social media to create the persona for each brand I work for. Being on social media as a brand allows you to embody your brand identity and humanize your organization. What can be … More How Have You Used Social Media to Solve a Marketing Challenge?