FREELANCE CONTENT WRITER | COPYWRITER | CREATIVE STRATEGIST
Experienced content writer with 10+ years of success creating SEO-driven, audience-focused content across digital and print platforms. Versatile across industries including technology, home improvement, health & wellness, and nonprofit sectors. Equally comfortable writing blogs, video scripts, websites, or sales decks—with a knack for turning complex ideas into clear, engaging messaging.
Writer & Content Creator | 2015-Present
Clients: SaaS startups, digital agencies, nonprofits, automotive brands, home services, health/wellness businesses
- Developed high-performing SEO blogs tailored to organic traffic and engagement goals
- Drafted web and landing page copy optimized for conversion and brand tone
- Scripted explainer videos and animated content with a strong narrative arc
- Created and managed social media content calendars for LinkedIn, Instagram, Pinterest, and more
- Wrote and designed email marketing campaigns across multiple platforms (Mailchimp, HubSpot, Canva)
- Produced eBooks, pitch decks, demo decks, annual reports, postcards, and educational worksheets
- Wrote press releases for product launches, partnerships, and nonprofit initiatives
- Led layout and copy development for mobile
Heather Benwell 