Rely on SaaS and AI Solutions
When my partner brought me in to help with his new startup, I provided my list of marketing must-haves (all-in-one CRM, professional logo and brand kit, and budget for digital ads). Together, we decided on our legal and administrative must-haves. By luck or by chance, we have both worked as independent business owners and heads of our craft across many different industries, giving us both a unique set of skills that allow us to bypass quite a few staffing requirements.
To implement this more-with-less approach, we have relied on many SaaS companies as well as incorporating AI for graphics, writing, and even coding. Subscribing to services vs. hiring agencies or adding staff has allowed us to remain lean and focus all our energy on driving new campaigns, creating more compelling content, and expanding and evolving our product offering.
Heather Benwell, Chief Marketing Officer, ChallengeWord
Heather Benwell 