Implement a Referral Program
Start a referral program and don’t be afraid to ask friends, family, and current clients to make referrals. Confidence is usually the biggest deterrent to asking for a referral. I struggle with it myself. There is something that seems so vulnerable about asking someone to recommend you to others. It’s the same for reviews. You know you just finished a job or service and you feel it was well done, and everyone is happy, but you hesitate to confirm what you think you know. A referral can be a much deeper head game than asking for a review because it’s not just words on a page; it’s asking them to share their trusted person’s information with you. However, most of the time, you will be pleasantly surprised, and those referrals are the best, most times easiest, sales you will ever make, so go for it!
Heather Benwell, Chief Marketing Officer, ChallengeWord
Heather Benwell 